David Perlitz
44 Years of Aviation Leadership. Trusted Executive Advisor.
David Perlitz is the Founder and Principal Consultant of Ground Up Consulting. Over a 44-year career, he has led airline operations, airport services, customer experience, startup airlines, and strategic business initiatives across North America. Today, he partners with airlines, airports, investors, and transportation companies to solve complex operational challenges, improve organizational performance, and provide experienced executive guidance rooted in real-world leadership. His philosophy is simple: practical solutions, measurable results, and a commitment to building stronger organizations from the ground up.
David brings 44 years of executive aviation leadership to organizations navigating growth, transformation, acquisition, or operational change. From launching airlines and expanding charter operations to advising executive teams and serving as an aviation expert witness, he provides the experience and independent judgment that investors, private equity firms, and corporate leadership rely upon when the stakes are highest. His philosophy is straightforward: combine strategic vision with operational discipline to build stronger, more resilient aviation businesses from the ground up.
Executive Resources
Access our comprehensive executive biography and capability statement for a deeper understanding of our leadership and strategic approach to aviation success.
Executive Biography
A detailed overview of David Perlitz's 44+ years of leadership in the aviation industry, focusing on operational excellence and strategic growth.
Capability Statement
A comprehensive outline of our consulting services, including commercial strategy, operational assessments, and expert witness services.