Executive Leadership
EXECUTIVE AVIATION LEADER.
STRATEGIST. PROBLEM SOLVER.
David Perlitz has spent more than four decades leading airline operations across North America. From airline startups and charter development to commercial strategy, customer experience, corporate aviation, ADA accessibility, and executive leadership, he has built organizations from concept through execution.
Commercial Strategy
Expert advisory for airline startups and established carriers, focusing on market entry, fleet optimization, and long-term profitability.
Operations & Safety
Comprehensive operational assessments, expert witness services, and regulatory compliance for the global aviation industry.
Corporate Advisory
Strategic guidance for corporate flight departments, private equity, and investors seeking to maximize the value of their aviation assets.
Customer Experience
Developing world-class customer service standards and operational excellence for the most demanding global aviation markets.
Distinguished Partnerships
Elevating operations for a diverse portfolio of airlines, aviation service companies, and ground transportation/parking providers
New Pacific / Ravn Alaska
Swissport Cargo NA
Choice Aviation Services
Swissport USA
McGee Air Services
SeaPort Airlines
ACE Parking
Servisair LLC
aha!, powered by ExpressJet
Ecofleet USA
Featured Projects
Strategic leadership and commercial excellence in the global aviation industry.
CaliforniaConnect Airways
Strategic commercial development and operational assessment for a regional carrier, focusing on market entry and long-term sustainability.
Airline Startup Advisory
Comprehensive executive advisory for new entrants, covering commercial strategy, customer experience, and charter business development.
Corporate Flight Department Strategy
Expert advisory for corporate fleets, optimizing operations, training programs, and RFP development for high-value clients.
Expert Witness Services
Authoritative technical and commercial assessments for legal proceedings, leveraging decades of operational expertise and ADA/ACAA knowledge.
Our Services
Executive Perspectives
Insights from industry leaders who have trusted our strategic advisory to navigate complex aviation landscapes and achieve operational excellence.
Dave Perlitz has built a phenomenal product who’s value far exceeds the price. Dave offers a wide variety of courses that are relevant to today’s business challenges, and is entertaining and engaging to the end users. Frontline employees who were not initially “excited” about mandatory training came away with renewed excitement for their role at the company. While there might be many consultants and trainers with a good resume and depth of experience, none can hold a candle to the quality of the presentation and resulting engagement of his students. Dave has earned my highest praise and appreciation.
Rob M. - Former President/CEO Ravn Alaska
David’s ability to work with external parties as well as internal customers is truly unique . He possesses an innate understanding of stakeholder management and consistently applied the principle of treating everyone —from the most senior executive to the newest vendor partner—like a customer. This approach fostered trust, loyalty, and highly productive working environments, regardless of the complexity of the task or the frequency of change.
Tom H. - Former President/CEO New Pacific Airlines
“…David consistently demonstrated exceptional technical expertise, leadership, and problem-solving abilities in all his assigned duties.
David has extensive experience in airline industry and great skill in handling employees, from hiring the right people, to ensuring they are properly trained, and dealing with any coaching needs…”.